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Real Estate Agent Social Media Strategy That Works


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If you are a real estate agent it is time to look into how you can really start to move the homes for sale you have in your listings. The housing market may be stale at the moment, but somehow realtors with some skill are managing to move homes every week. Their secret is simple; they have tuned into the world of social media and are using it to their advantage to get the word out about the properties they have for sale. It is simple to sell a home if you have the right real estate agent working on your side.

Social Networks

The very first thing that you need to do is take a good look at your current social media strategy because there is a very good chance that you can revamp it to help you out. While you might be on Facebook and Twitter, consider whether or not your business is on these social networks yet. If it is not you might be missing out on a prime opportunity. Every day real estate agents are selling dozens of homes via social networks, and you can be one of them.

It is worth it to jump online with your business portfolio starting with your friends and then branching out to their friends. Before long you will have a strong business following and then you can use the profiles to share photos of listings, advertise your services, and more. Why settle for waiting customers and potential buyers to come to you when you can proactively market to them every day with just the click of a button.

Social Apps

After you are done working with social networks you should consider looking into social apps that can also help you get the word out about your listings. There are dozens of social apps out there that allow you to broaden your reach and advertise your listings. For example, Instagram and Pinterest are typically used for sharing photos, but you can use the easy app to share photos of your listings and hopefully encourage a few more sales from people that like your homes. Taylor Morrison is a great example of a real estate company using these platforms well.

On the other hand, there are some social apps made specifically for real estate agents as well. Zillow for example is a great app that contains listing of top homes in almost every region. It is also one of the most used real estate apps by potential clients so you want to make sure that they pick up all of your listings promptly and that all of the listings are correct. By keeping an eye on these kinds of apps you can make sure that are working for you.

Self-Promotion

Finally, while you are busy work with these social networks and social apps make sure that you spend some time on self-promotion. Without self-promotion you are not going to get any new listings or clients, and that is the real backbone to your business. Therefore, from time to time make sure you promote your own business or real estate logo while online.

Alan Martin is a real estate agent in Utah. He also blogs about social media and online marketing.

Buying a Home

The Most Important Services to Use When Buying Property


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If you’re buying a property then you will be going through a highly expensive and stressful process. Most likely this is the most money you’ll ever spend in a single go, and at the same time you’ll probably find that there are all kinds of different logistical challenges and legal aspects to consider that can bog you down and be quite daunting at first. As such then it’s very important that you find the best possible services to use and that you understand all the different processes you’ll need to go through. To that end, here we will look at the most important services to for when you buy property.

Real Estate Agent

We’ll start with estate agents as they’ll be the first services you’ll want chronologically. Sure it’s possible to find a property on your own without the help of a real estate agent, but doing so can take a lot longer and is more risky. When you estate agents they will be looking out for their reputation so you know they’ll only represent homes that are of a certain quality and that represent a good purchase. At the same time you’ll have the advice and help of the agents themselves meaning you’ll be connected with more properties, and though they might seem frustratingly pushy at times they’ll still be there to answer your questions which is a great boon.

Surveyor

Next you’ll want a surveyor to look over the property and to make sure that it’s suitable for sale. The job of a surveyor is to check that the property isn’t about to collapse, to help you avoid moving somewhere that’s on a fault plane, and to make sure that there are no other problems you may have missed. It’s absolutely crucial that you always do this before making a purchase, as otherwise you can find yourself stuck with a property that will drain your resources and potentially even put you in danger.

Land Surveyor

Surveying in Central Texas

The job of a land surveyor is to help you look at the precise bounds of your property in order to ensure that you’re actually getting the property that you think you are. If you don’t use a land surveyor then you may find out that you don’t end up owning the entire property, that some of your land belongs to the neighbour, or that no one actually knows what it is you can legally lay claim to and this can be a problem later on.

Bank/Mortgage Provider

home yellow

You will of course also need a bank or some other lender to actually help you fund this move, and here it’s crucial that you shop around to find the best deal to ensure that you aren’t paying over the odds for years to come.

Conveyancer

A conveyancer meanwhile is someone who will handle the actual transaction for you, and their job is to write up the contracts, to oversee you signing them, and to pass them over when you buy a new property. You need them for many reasons, not least so that you can ensure that there are no problems in the contract and to make sure that you are entitled to such things as access easement.

Sarah Thomas is a real estate agent and says that there are a lot of services which you need while buying a property. Land surveyors is one such service without which you might end up getting less land than what you have paid for.

Agents

Tips for Choosing the Most Suitable Estate Agent


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If you’re a property owner looking to sell your property, there are many thing that you need to worry about – selling price, getting your home evaluated, finding a new home, cleaning your existing home, and the list goes on! One part of selling your home, and probably the most important aspect of the process, is selecting an appropriate estate agent to handle the sale. This article takes a look a few basic tips to bear in mind when choosing which estate agent to choose to handle the sale of your precious home.

Where to start in finding your agent

First of all, you want an estate agent who has a good reputation. Choosing a new kid on the block might seem like a good idea because you’ll most likely get cheaper commission rates and you might think that they would value your business more because they’re new, but the fact is that choosing an estate agent that has a good reputation is a much better option. Experience of the local market is a big bonus and only companies that have been around for a while will know exactly how much your home is actually worth – and they won’t settle for anything less.

Once you have narrowed down your selection to 2 or 3 reputable estate agencies within your area, be it local neighborhood agency that knows the niche market or a nationwide estate agency, ask them immediately if they have any potential buyers and ask to see a list of people looking for properties similar to the one you are selling. Many reputable and experienced real estate brokers, for example, differ in the types and range of properties that they sell and you need to find an estate agent that already has a list of potential buyers looking for a property like yours. If you’re looking to choose an estate agent and they don’t have anyone looking for your particular property type, then move on.

Who is best for me and my home?

Choose and estate agent that specializes in your property type. There are many estate agents that specialize in cheap housing and others that specialize in luxury housing. Make sure your home fits into the category of property that your chosen estate agency specializes in.

Finally, one very valuable piece of advice that I received from my very own estate agent is to always find out which particular estate agent within an agency has been allocated to work on your case. Get to know him or her and make sure that you have a chemistry and sense of trust that you can count on throughout the process. You need to know that you have somebody trustworthy working on the sale of your property.

There you have it: a few good tips to bear in mind when figuring out which estate agents to choose when selling your home.

Dave Tucker is a keen writer of property and related issues such as investment and business in general. Dave has worked in the property industry with many central London estate agents and more specifically estate agents in Paddington to hone his knowledge and expertise of the London real estate market.